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Isolated data (LGPD)
Personal data is masked by default, with recorded consent and an audit trail of every access.
An initiative of POLO Negócios Imobiliários
Your entire real estate operation.One platform.
CRM, AI on WhatsApp, a partner network, contracts and commissions in one system, built and tested inside a real brokerage.
- 15 years
- in real estate
- 7,500+
- deals closed
- 200+
- new developments launched
- #1 in sales
- among Arez partner brokerages in 2024
Why it’s different
8 tools · 8 logins · 8 bills1 platform · 1 login · 1 timeline
| Side by side. | Market | |
|---|---|---|
| 01Origin | Elsewhere:Built by software companies | Built and proven inside a brokerage, with working agents |
| 02Artificial intelligence | Elsewhere:Sold separately, by credits or per conversation | Built into the workflow, with a quota included in the plan. The agent makes the call |
| 03Agents on the go | Elsewhere:Open the app or desktop system to update the CRM | A WhatsApp copilot: schedule, records, showings and offers by text or voice |
| 04Partnerships between companies | Elsewhere:A separate app, or a split agreed over chat | BY POLO Network with signed terms, a recorded share and automatic commission split |
| 05From contract to commission | Elsewhere:E-signatures, spreadsheets and fintechs in separate tools | Checklist, contract, e-signature and commission split with dual approval, inside the deal itself |
| 06Your brand | Elsewhere:Website billed separately or carrying the vendor’s brand | Brokerage website with a page per agent, using your own logo, colors and domain |
Based on public information about Brazilian real estate CRMs (October 2026). Features vary by vendor and plan, and some already offer part of this list. What sets BY POLO apart is having all of it in one integrated platform.
Our roots
BY POLO comes out of POLO Negócios Imobiliários, a brokerage founded in 2011 in Uberlândia, Brazil. Everything runs in our own operation first, with real agents and managers, before it reaches the market.
Learn about POLO Negócios Imobiliários→“Before we sell technology to the market, we have to prove it improves results in our own operation.”
BY POLO executive plan
- #1 in sales volumeAmong the 90+ partner brokerages of Arez Inteligência Imobiliária in 2024
- Great Place to WorkCertified in 2023 and 2025
- Own headquartersNearly 1,000 m² in Uberlândia, opened in 2023
The platform
In the first release
Being validated in POLO’s operation- 01
My day
Today’s tasks, showings and new leads, with a deadline to accept each one.
- 02
Sales pipeline
Drag-and-drop stages, days idle and a required reason for every lost deal.
- 03
Client file
Messages, showings, offers and notes on a single timeline.
- 04
Built-in WhatsApp
Chats live in the client file, with voice notes, photos and suggested replies.
- 05
Listings
Quick listing setup, a listing-quality score and portal publishing status.
- 06
Management dashboard
Response time, showings and sales by team and agent, plus a daily AI summary.
WhatsApp copilot
Between showings, agents talk to the BY POLO AI on WhatsApp, by text or voice. It looks up the schedule, clients and listings, adds new clients, books showings and logs offers in the CRM, so the agent never has to open the system.
01
Text or voice
Voice notes are transcribed and turned into notes, records or showing feedback.
02
Confirms before saving
Any action that changes data asks you first.
03
Fully traceable
Every action appears in the CRM with its author and WhatsApp as the source.
Illustrative conversation.
BY POLO Network
Brokerages and agents from different companies sell each other’s listings. The listing side sets the share it offers, the selling side requests a partnership, and the platform records every step.
BY POLO Network1/4 · The listing goes public2/4 · A partner requests it3/4 · The terms are signed4/4 · Sale and split
3-bed apartment · Santa Mônica98 m²2 parkingAP1234R$ 720,000ABrokerage A
● Public on the Network40% of commission to partner
Owner’s contact🔒 hidden
128views
3requests
42companies on the Network
Partnership request
B
Agent BIndependent · ★ 4.8 · 23 partnerships
“I have a client looking for a 3-bed in Santa Mônica. Can I show them this one?”
AcceptDecline
Partnership terms● Active
- Partner share
- 40%
- Term
- 90 days
- Showings & offers
- through listing agent
- Signed by
- Brokerage A ✓ · Agent B ✓
R$ 43,200 commission
Brokerage A60% · R$ 25,920
Agent B40% · R$ 17,280
🔒 The split is visible only to the two partner companies.
- ✓The owner’s contact is never shared
- ✓Every cross-company access is audited
- ✓Both sides rate each other when a partnership ends
- ✓Public portal with listings and a partner directory
Engineering
Each company sees only its own data, no decision is left to the AI, and you can take all of it with you whenever you want.
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Immutable history
Notes and decisions are never edited or deleted. Corrections are new entries.
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AI with guardrails
Costs, prompts and responses are monitored. The AI suggests, and a person makes the decision.
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Your data is yours
Hosted in Brazil, full export and an open API, with a contract that guarantees you own your data.
Planned integrations
- WhatsApp Business
- Meta Lead Ads
- Grupo ZAP · Canal Pro
- OLX
- Google Ads
- E-signature
- Pix
- Google Maps
- API & webhooks
Who it’s for
After validation at POLO, the platform opens to brokerages and independent agents. Pricing will be announced at launch.
Independent agent
Flat monthly or annual fee
- ✓Personal website on your own domain
- ✓CRM, pipeline and WhatsApp in one place
- ✓AI copilot with a monthly quota
- ✓Access to the BY POLO Network
- ✓Pay by Pix, card or boleto
Brokerage
Per active agent per month
- ✓Brokerage website with a page for each agent
- ✓Cities, teams and access levels
- ✓Lead distribution and approvals
- ✓Management dashboard and daily AI summary
- ✓Legal, commissions and training
- ✓Your brand on your own domain
- ✦Guided step-by-step onboarding
- ✦Data import from spreadsheets
- ✦Full data export, anytime
Roadmap
We move in phases, and each one has clear criteria for when it is ready.
Questions
Is BY POLO available yet?
Not yet. The platform is in development and will be validated first inside POLO Negócios Imobiliários. It opens to other companies once the results are proven.
Can my brokerage use its own branding?
Yes. Logo, colors and fonts are configurable, and each company’s data is kept isolated.
Can independent agents use it too?
Yes. There will be plans for brokerages and for independent agents, plus the BY POLO Network for partnerships.
Does the AI make decisions on its own?
No. It summarizes, suggests and drafts. Business and sensitive decisions always stay with the people responsible for them.
How is personal data protected?
The platform is built around Brazil’s data protection law (LGPD): sensitive data masked by default, consent recorded, access audited and companies kept isolated from each other.
How much will it cost?
There will be plans for independent agents (flat monthly or annual fee) and for brokerages (per active agent, with a minimum). Pricing will be announced at launch.
Do I need a new WhatsApp number?
No. Each company connects its own WhatsApp to the platform, including a number already on WhatsApp Business.
Is there a mobile app?
The platform is an installable web app (PWA). You add it to your home screen and get notifications without going through an app store.
Can I bring over data from my current system?
Yes. You can import clients, listings, deals and agents from standard spreadsheets, with validation and a preview before anything is saved. If you ever leave, a full export is guaranteed.
Will it integrate with property portals?
Yes. Integrations with Canal Pro (Grupo Zap) and OLX are planned, to publish listings and receive inquiries, plus Meta Lead Ads and Google Ads. Leads land in the pipeline with their source already recorded.